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Essay heading: Trends in Consumption Patterns
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Issue: Business
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Date added: August 8, 2009
No of pages / words: 4 / 1024
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Sales courses indicate the need to know this self interest because the customer really is not buying their product. The actual purchase is the benefit that the customer will receive from buying their product. Knowing this benefit would enable the seller to set pricing at levels that would ideally be the most beneficial for both buyer and seller...
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Satisfaction, pleasure, good will, fulfillment of a need are some examples of the benefit received, but are definitely not the only reasons people buy things. The level of benefit received from purchasing any product can be different from person to person, or from group to group. A single male in his early twenties may perceive a higher level of benefit from buying a flashy sports car than perhaps would a married man in his fifties...
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General issues of this essay:
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