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TV Guide Case Study

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Issue:

Miscellaneous

 

Written by:

Sergio G

 

Date added:

August 20, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1035

 

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3627 times

 

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Competition also extends into the advertising world, where advertisers now have more magazines, as well as television alternatives, at their disposal (SAS, 2005). Despite these changes, TV Guide has continued to thrive and plans to. The profile for television listing guide customers consists of the following geographic, demographic, and behavior factors: Geographics ? United States o Newsstands via various retailers o Subscriptions delivered via direct mail o Targeted consumer ? 55 million television viewers o 119 editions o Capital cities ? 683,000 o Country areas ? 220,000 Demographics ? 21 million television viewers o Hard copy ? 14...
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Many do not want to pay for a weekly subscription to a magazine that gives them virtually the same information that can be obtained electronically for free. More and more people are using newer technology such as the internet and onscreen television listings to obtain their entertainment news. Cable companies offer on-screen TV listings...
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