U.S. Anti-Drug Campaign Flops

Essay specific features

 

Issue:

Psychology

 

Written by:

Kathy E

 

Date added:

June 15, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 940

 

Was viewed:

4797 times

 

Rating of current essay:

 
Essay content:

The campaign cost an estimated 150 million dollars a year making all options possible. This phase and the entire campaign ended in the summer of 2003. The proof that the ad campaign was a failure is supported by a research firm called Westat funded by the National Institute of Drug Abuse (NIDA). In their executive summary it is stated that there is no evidence to support a reduction in marijuana use in conjunction with the ad campaign...
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In their executive summary it is stated that there is no evidence to support a reduction in marijuana use in conjunction with the ad campaign. Parents were also a sub target group of the campaign to increase drug talks with youth but this was also a failure. In the NIDA report, exposure to the ads was favourable in this sense to delivering the anti-marijuana message...
displayed 300 characters

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