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Essay heading: Uk Venue Industry 2007
Essay specific features
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Business |
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| Date added: |
February 11, 2000 |
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| Grade: |
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| No of pages / words: |
7 / 1815 |
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0 times |
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Essay content:
In addition, through equity, booking or similar arrangements, Live Nation has the right to book events at 33 additional venues.
Strengthening the Links Between Artists, Fans and the Industry
Live Nation has also begun to manage artists – 2007 saw Artist Nation sign up Madonna from Time Warner; the synergies in owning venues as well as managing artists give companies total control over album releases as well as their tours... displayed 300 characters
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Under the deal, Live Nation will have the exclusive rights to promote Madonna’s lucrative tours. Its Artist Nation division will sell her tickets and merchandise online. Through corporate alliances, direct marketing, mobile telephone partnerships, online activities, fan websites and innumerable other powerful tools, such as a growing ticket component and a growing database of over 25 million fans, Artist Nation is well positioned to exploit Live Nation resources and build a better relationship between artists and their fans... displayed next 300 characters
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