Under Armour

Essay specific features

 

Issue:

Business

 

Written by:

Caleb G

 

Date added:

November 15, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

10 / 2589

 

Was viewed:

8355 times

 

Rating of current essay:

 
Essay content:

He observed the content label of his moisture-wicking undershorts and bought the same material from a fabric store, subsequently paying a tailor $460 to sew seven shirts using the fabric. Plank's and six other teammates wore the shirts in practice and all agreed that Plank was on to something very positive...
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Plank's and six other teammates wore the shirts in practice and all agreed that Plank was on to something very positive. In response, he went to New York's garment district and had hundreds more samples made, calling his invention "Under Armour" and subsequently founding the company as it is known today through the initial backing of angel investors (Business Week...
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