The companies just want to get you to want their new product and to tell your friends about it. They want to get you involved with it. They pretend to be your friends and offer information about the products. When Sony Ericsson released its new phone that took pictures, they launched a program called "fake tourists...
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They would approach people and ask then to take there picture with their new phone. Once the phone was in the consumers' hand, the fake tourist would say something like, "Thanks for taking our picture. That phone is cool, right?" And then they would explain some of the phones features. The companies who employ undercover marketing are feeding off of the "word of mouth" tactic to sell products and get the word out...
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