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Essay

Understanding the Marketing mix

Essay specific features

 

Issue:

Business

 

Written by:

Richard J

 

Date added:

November 18, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1395

 

Was viewed:

5164 times

 

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Essay content:

At eachstage a slightly different mix isappropriate ¬ see the What youneed to know« section of thismaterial for more information.5. Analyse the profitability of eachproduct/service you offer. For moreinformation on calculating this, takea look at the 10-minute 80/20 Rule.Which products/services make thebiggest contribution or provide thehighest profitability? What supportservices do you offer with eachproduct? Could it be improved,adding value with little cost?PlacePlace« is the means of distribution you select depending on the type ofproduct or service you are marketing...
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Are the customers for your products and services consumers orbusinesses? If they are consumersyou will have three main options ¬— Selling to wholesalers who willsell to retail outlets who will sellon to the consumer— Selling direct to retail outlets— Selling direct to the customerIf your customers are businesses youwill probably sell to them directthrough your own sales force...
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General issues of this essay:
Does Sex Sell How Do Dixons And Tandy Add Value To The Products They Sell? Marketing - celebrities in promoting products Marketing Mix of Shading Technology Products: Marketing of inherently dangerous products nd Apple Approach Marketing of Their Products RJL Wholesalers analysis The marketing strategy about the products of company Understanding Marketing Understanding the Diffusion of Integrated Marketing Communications Understanding the Marketing mix Advertisers Sell Images Not Products Marketing Definition and Understanding Good Products, Bad Products Telecomm Products Marketing Plan
 

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