This could be observed as so: The DFW area accounts for 60% of the majority of dollar paint, which is $48 million in year 1997; although the DFW dollar volume is flattening or declining slightly, and on the contrary non DFW dollar volume is increasing at an annual average rate of 21% per year. Now that we have characterized the Jones Blair segments, further analysis should be done to know which segment should be served and which segment is a potential, and what is the company's market share in each segment...
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Now that we have characterized the Jones Blair segments, further analysis should be done to know which segment should be served and which segment is a potential, and what is the company's market share in each segment. This information is taken from the Jones Blair case notes. The whole market size is $80 million, JBC sales volume in the urban segment is 60% therefore the rural segment's sales volume is 40%...
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