A major strength of Unilever lies in its ability to anticipate consumer trends and demands and then cater to their needs. For example, market research indicated that nutrition was the number one concern in the United States, Germany, and the United Kingdom, and that weight was the number three concern...
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The focus of peoples' attitudes became living healthier lifestyles. To move with the trend Unilever acquired SlimFast. SlimFast was the U.S. market leader in the weight management and nutritional supplement industry, with a 45% market share. The acquisition seemed promising in the beginning. Approximately 94% of SlimFast's sales were in North America, which presented a huge opportunity to diversify into foreign markets such as Germany and the United Kingdom...
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uniliver company profile The company's global food brand names include Iglo, Bertolli, Hellmann's, Knorr, Lipton and Magnum. Home and Personal Care brands include Dove, Lux, Omo and Sunsilk...	3 / 674
Unilever How does Unilever's product/brand portfolio stack up against those of its chief competitors? 8. What issues does Unilever management need to be concerned about? What problems do you see as of late 2003? What strengths and weaknesses do you see in the company's recent performance? 9...	2 / 363
Unilever: diversification strategy Any business within Unilever, whether it is a chain of grocery stores or a fleet of fishing vessels, can be understood in terms of the highly specialized knowledge and competence of a grocery-products business...	2 / 392
Unilever However, the NE community with its low income potential costumer force is the main analyzing factor of the Brazilian community. III: Competitor Unilever`s direct competitor P&G is a US$ 40 billion multinational company headquartered in Cincinnati (USA)...	3 / 616