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Essay heading: UoP MBA 520
 
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Issue: Business
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Date added: January 3, 1998
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No of pages / words: 12 / 3180
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This fact has lead to high turnover, in all areas of the company even with the senior management team. He has brought a new EVP on board to help drive this change, but still exhibits much of his "Ram it down the throat, if you don't like it, then leave" approach which has proven to be ineffective and thrown the company into chaos...
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Because of this each sales person is left to his or her own devices or the opinions of their direct managers to determine sales strategies. Consequently, customers are getting mixed messages from the sales staff compared to what is being told to the market. All told there is a lack on congruency in the company and its effects are obvious...
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