There is no analytical performance tracking for this incentive plan. This way the staff knows that management appreciates the extra effort they put in...

The promotional mix consists of a blend of personal selling, sales promotion and advertising, public relation tools. Promotion Element Advantages Disadvantages Sales Promotion -good for building awareness with the consumer -effective at reaching a wide audience market -repetition of main brand and product positioning helps build consumer trust and loyalty - impersonal ? as the business cannot answer all customer queries - hard to get the customer to make up their mind on making a final buy Personal Selling - lots of communication between the buyer and the seller - easier to communicate all pros and cons with consumers giving detailed features and product information - when closing the sale, the seller can develop a long time relationship with the consumer - as it involves a member of staff, it can be costly to run a sales team - if there are many buyers involved, it might not be a viable option Sales Promotion - good as a short - term method of communication - if targeting the right promotional incentives on certain products, sales promotion can quickly increase sales - customers may get used to the effect of the incentives if used in the long term - the brand image might be damaged to due too much promotion as it gets too repetitive Public Relations - the company's image might seem more credible as it is seen through a third party such as the tv, magazines, internet etc...

This will allow the company to see increased incentives for sales, however will also allow the staff to get used to the idea that they will not be paid for ineffective work...

Determining the number of potential winners can be a challenge but the key is not to limit the possible winners to only a few. This tends to dampen the motivation of sales people that perceive the competition as too difficult...