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Essay heading: Uppsala model
Essay specific features
| Issue: |
Business |
| Written by: |
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| Date added: |
August 19, 1999 |
| Level: |
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| Grade: |
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| No of pages / words: |
32 / 8882 |
| Was viewed: |
0 times |
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Essay content:
The study also showed that the
case companies internationalized to countries with increasingly higher rates
of psychic distance. Other more rational factors such as Internet penetration
and market potential also influenced the choice of countries entered.
Keywords: Internet, e-commerce, internationalization process, Uppsalamodel,
establishment chain, psychic distance, Bokus, Boxman, Dressmart,
and LetsBuyIt
INTRODUCTION
5
FOREWORD
The concept of "the new economy", launched by the sociologist
Manuel Castells, is the object of almost daily debates in the
media: is
there really something radically new or is it the same old economy
dressed in slightly different clothes?
Regardless of what the answer will be on macro level, there is no
doubt that the introduction of IT and recently the Internet has drastically
changed the environment for the individual company... displayed 300 characters
 |
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The study also showed that the
case companies internationalized to countries with increasingly higher rates
of psychic distance. Other more rational factors such as Internet penetration
and market potential also influenced the choice of countries entered.
Keywords: Internet, e-commerce, internationalization process, Uppsalamodel,
establishment chain, psychic distance, Bokus, Boxman, Dressmart,
and LetsBuyIt
INTRODUCTION
5
FOREWORD
The concept of "the new economy", launched by the sociologist
Manuel Castells, is the object of almost daily debates in the
media: is
there really something radically new or is it the same old economy
dressed in slightly different clothes?
Regardless of what the answer will be on macro level, there is no
doubt that the introduction of IT and recently the Internet has drastically
changed the environment for the individual company... displayed next 300 characters
General issues of this essay:
Discussion:
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