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Essay

UPS Capstone

Essay specific features

 

Issue:

Business

 

Written by:

Rodney C

 

Date added:

February 27, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

12 / 3340

 

Was viewed:

361 times

 

Rating of current essay:

 
Essay content:

This capstone will describe UPS’s history, organizational structure, marketing strategy, an economic analysis, and its impact on globalization. The information was gained by research of websites, annual reports, books, and personal experiences based on 14 years within the organization. Introduction In 2003, United Parcel Service when about changing their name to the acronym UPS...
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The reason they wanted to do this was because they were no longer only a parcel delivery service. They had evolved into an eclectic global company. They donned a slogan, which they still use today, entitled “What can Brown do for you?” Their vision specifically states in their annual report, they want to “synchronize the world of commerce and manage the needs of their customers supply chain...
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