US Airways Merge with America West: A Statistical View

Essay specific features

 

Issue:

Business

 

Written by:

Douglas K

 

Date added:

September 24, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

10 / 2795

 

Was viewed:

4331 times

 

Rating of current essay:

 
Essay content:

Despite over 6 months of transition time, US Airways and America West Airlines continued to hold onto separate websites. Having separate websites wreaked havoc in the online booking world. It has been observed that the separate website addresses has aided to the customer confusion, both customer and employee frustration, and ultimately causing a significant decline in overall sales...
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Annual data collected from US Airways/America West Airlines shows a steady decline equaling 33% from 1st quarter 2005 to 1st quarter 2006. Managerial Problem Statement Is the decrease in sales directly related to the US Airways Vacations online booking tool? Research Problem Statement What are the main issues associated with the decrease of online vacation bookings through US Airways Vacations? Secondary Research The study of several other successful mergers provided some possible answers to the US Airways/America West Airlines apparent struggle...
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