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USA World Bank Situation background

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Cheryl H

 

Date added:

October 27, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 756

 

Was viewed:

4708 times

 

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Essay content:

The bank is now faced with a situation where they are expected to select a new product to launch. They have come up with two alternatives: a credit card with an incentives program for the consumers, and a small business owner credit card with a $200,000 limit that is easily accessible and has rewards incentives...
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Both alternatives used different methods to survey what customers really want from a business. Based on the results, the consumer alternative appeared to be the favorite of the president of UWB until a statistics specialist informed him that the method used to collect the data might not be representative...
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