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Essay

Vans Case

Essay specific features

 

Issue:

Business

 

Written by:

Bonnie L

 

Date added:

December 21, 2011

 

Level:

University

 

Grade:

B

 

No of pages / words:

3 / 619

 

Was viewed:

5030 times

 

Rating of current essay:

 
Essay content:

The firm quickly grew and the Vans name became synonymous with North America’s increasingly popular sport: skateboarding. In the late 1980’s, however, Vans’ product had to adjust to the decrease in popularity of skateboarding. Even after the explosion of popularity from customization and the Z-boys, the skateboarding fad was dying...
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Even after the explosion of popularity from customization and the Z-boys, the skateboarding fad was dying. Vans ventured into other sports such as wrestling and football. This attempt failed and the firm went bankrupt. After managing to get out of debt, the company was sold to the private equity firm McCown, DeKeeuw Co...
displayed 300 characters

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