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Essay heading: Vans Case
 
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Issue: Business
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Date added: October 20, 1997
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No of pages / words: 3 / 619
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They sponsored the Triple Crown Series that proved quite successful because the series was televised. Vans sponsored the Warped Tour which showcased punk-rock, hip-hop, and hard rock bands. They also sponsored skate parks around the States. Another important promotion strategy was their focus on athletes who matched the Vans brand...
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Another important promotion strategy was their focus on athletes who matched the Vans brand. What Vans faces now is the task of further growth of its brand. The external environment provides Vans with the opportunity for growth since the popularity of alternative sports is growing. But the key now is for Vans to identify which markets are underdeveloped and which promotional activities can be used to establish itself not only as a sports company, but also firmly as an entertainment company...
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General issues of this essay:
 
Vans Case   Custom Vans   Is a company able to increase brand equity for a product that is in the maturity phase of the PLC?   Do Sports Agents corrupt the sports entertainment industry?   Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon   Women's magazines continue to be a growing media market.   Asian Sports, Entertainment And Lifestyle Industry   When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand   The Walt Disney Company: The Art of Brand Building Keeps Disney Center Stage   Building Service Brand: Enhancing Brand Through Operational Staff'S Brand Commitment. Research Proposal   Company Growth   The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention   Pro Wrestline: Sport Or Sports Entertainment   EA Sports Company Information   Recommend how Dell should react to slower growth and increased competition in its core market segments. Explain how your new or modified positioning strategy enables Dell to leverage some of its existing advantages.  
 
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