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Essay

Vermont Teddy Bears

Essay specific features

 

Issue:

Business

 

Written by:

Thomas H

 

Date added:

March 17, 2016

 

Level:

 

Grade:

A

 

No of pages / words:

8 / 2087

 

Was viewed:

8544 times

 

Rating of current essay:

 
Essay content:

His first bears, Bearcho, Buffy, Bearazar, and Fuzzy Wuzzy, were made in his wife's sewing room and sold mostly to friends. By 1983, Sortino began to sell his bears at an open-air market at Burlington, Vermont. It took four days to sell his first bear. One day, a customer gave him a terrific idea. A tourist visiting Burlington, wanted a bear, but she wanted it to be mailed to her home...
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A tourist visiting Burlington, wanted a bear, but she wanted it to be mailed to her home. That gave Sortino the idea to package a teddy bear and add delivery service and other extras to go along with. The Bear-Gram concept was born. Shortly before Valentine's Day in 1990, the company took its Bear-Gram concept and unusual marketing strategy to New York City...
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General issues of this essay:
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