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Essay heading: Vertical Integration at Sony
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Business |
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| Date added: |
October 18, 1998 |
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4 / 894 |
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0 times |
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This initiative has already resulted in significant savings in expenses related to travel, part-time personnel, usage of external consultants and legal fees.
- Media-Buying: With respect to media buying, Sony consolidated media planning and spending dollars of U.S. and Canadian operations for Electronics, Music, and Pictures divisions with Universal-McCann... displayed 300 characters
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and Canadian operations for Electronics, Music, and Pictures divisions with Universal-McCann. Savings amounted to $20 million in this fiscal year alone (2002-2003).
- IT Infrastructure: And finally, Sony is the midst of consolidating our IT infrastructure (including Data centers, voice and data networks, and Web infrastructure) to increase the operating efficiency and utilization of our systems... displayed next 300 characters
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