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Essay

Vicks Health Care

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Tonia C

 

Date added:

March 24, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 647

 

Was viewed:

9335 times

 

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Essay content:

Any changes made to the ingredient content of consumer products results in an outlay of time and money, therefore, the industry does not change its ingredient content often. Among Vicks' competition are Contac, Dristan, Comtrex, Coricidin, and Sudafed, among others. Of the rivals, Contac and Dristan are the most competitive in the head-cold, solid-form market segment...
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Of the rivals, Contac and Dristan are the most competitive in the head-cold, solid-form market segment. There is little differentiation among the rivals and switching costs are relatively low. Most consumers tend to purchase more than one brand on an annual basis, therefore, brand loyalty is not necessarily important...
displayed 300 characters

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