Victoria'S Secret Market Segmentation

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Carlos H

 

Date added:

February 5, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 436

 

Was viewed:

7702 times

 

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Essay content:

Older shoppers have been reported to have noticed the brand's orientation towards a younger and flashier look. This company is now vulnerable to competition from stores with intimate apparel offerings that target a more diverse market mix of clients. As different customers seek the same value or benefits from the primary function of intimate apparels, other features and psychological attributes of the can have significant differences...
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Consider the different market mixes perceived needs of intimate apparels. The flashy teenager; younger sexy college girl; older clients with more sophisticated taste; women in need of bra sizes 38 or larger, an so on. In all of these markets, excellent products are expected, but the satisfaction derived from these products differs among groups of female...
displayed 300 characters

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