So, main issue in this situation, in my opinion, is location if Vincent Chow decide to expend his business by opening new coffee shop(s), but this and some other things related to business development I will discuss later answering the question "C". Right now, I will just say that it is important to maintain the building and its surroundings neat and clean because dirty surroundings will influence the perception of food quality as unhealthy, stale and perhaps even dangerous (who knows what's in that sandwich of coffee)...
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Right now, I will just say that it is important to maintain the building and its surroundings neat and clean because dirty surroundings will influence the perception of food quality as unhealthy, stale and perhaps even dangerous (who knows what's in that sandwich of coffee). Product factors would include quality of the coffee beans, quality and reliability of brewing equipment (directly influence the product taste and quality), extensiveness of product line, uniqueness of product line, taste and flavor balance differentiation and constant product configurations (same product every time, when customers know what they will get tomorrow, next week or year from now)...
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