It also relates to the feeling that if it is good enough for the majority of my peers, it must be good enough for me. Finally, and perhaps the most unethical technique is the hidden fear approach. This technique preys on people's fear to sell a product. It is most abused by the low involvement products...
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Deodorant, toothpaste, shampoo and other products that are easily substituted for by their competitors are extremely guilty for this type of advertising. A Deodorant commercial even went far enough to say if you did not use their product, you would be banished by society and forced to live the remainder of your life as a hermit...
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The six thinking hats It is used to enhance creativity and critical thinking by looking at a decision from six different and important perspectives. Within this technique, the different perspectives are represented by six different colored thinking hats...	6 / 1571
Decision Making Technique Edward de Bono. He has authored many books that establish new techniques for make possible creative and productive thinking in the workplace. The Six Hats, whose colors represent a different angle to viewing a given problem, help in guiding the thought process in a systematic manner...	5 / 1377
Which Hat should I Wear? This thinking style analyses past trends, looks at the information that is available and determines the need of any other information. The red hat represents emotions...	3 / 600
tools and technique Take into consideration how others will react emotionally. 3. Black Hat ? Look at all the bad points of the decision. Try to see why it might not work...	4 / 910