In addition, the brand has been consistently voted as a Superbrand and in 2001 was given Cool BrandLeader status by the Superbrands organisation. Despite tough trading conditions in 2003 Virgin Atlantic achieved a turnover of ?1.4 billion and carried almost four million passengers. History In the early 1980s, transportation - rather than customer care - appeared to be the top priority of the airline industry...
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When Virgin Atlantic burst on to the scene offering not only better service and lower costs for passengers but a commitment to put the customer first, the effects were radical. The company was set up in 1984 when an Anglo-US lawyer called Randolph Fields approached Richard Branson - the young and unorthodox chairman of the Virgin Group -with an idea for a new airline that would fly between the UK and the US...
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Virgin Media The launch strategy was predominantly focused on promotion and product, with lesser emphasis on price and channel. The aim of the launch was to create awareness of a new broadcaster with unique selling points...	12 / 3141
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