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Virgin Atlantic

Essay specific features

 

Issue:

Business

 

Written by:

Paula H

 

Date added:

March 25, 2017

 

Level:

University

 

Grade:

B

 

No of pages / words:

7 / 1951

 

Was viewed:

10073 times

 

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Essay content:

The industry is slowly rebuilding passenger confidence and recent traffic figures show signs of a recovery from 9/11. However, it is clear that in order to survive and compete in this challenging environment, it is vital for airline companies to adapt and evolve, focusing on capturing the market with an ever-improving range of services...
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Airlines with strong brand leadership, like Virgin Atlantic, should be most likely to emerge from the challenge strengthened. Achievements The brand's achievements have been recognised by a number of prestigious award schemes. In recent years the airline has won a huge number of well respected awards including the Best Long Haul Business Airline at the Business Travel Awards and FX and Design Week awards for the Upper Class Suite...
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General issues of this essay:
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