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Essay heading: Virgin Mobile, Usa
 
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Issue: Business
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Date added: October 10, 2008
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No of pages / words: 4 / 1025
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(NYSE: VM) is a leading national provider of wireless communications services, offering prepaid, or pay-as-you-go, services targeted at the youth market (14-34). Virgin customers are attracted to the products and services because of the flexible monthly terms, easy to understand pricing structures, stylish handsets offered at affordable prices and relevant mobile data and entertainment content...
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Virgin offers products and services on a flat per-minute basis and on a monthly basis for specified quantities, or "buckets", of minutes purchased in advance -- in each case, without requiring customers to enter into long-term contracts or commitments (Virgin Mobile USA). Assessing The Customer Service Virgin Mobile USA realized early on that providing the best customer service in the industry would be vital to its success...
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