Internet marketing methods include: ? Search engine marketing- search engine optimization ? Display advertising- graphic information (flash-web banners, logo, photographs) ? E-mail marketing- form of direct marketing ? Affiliate marketing- web-based marketing, business pays affiliates for their marketing efforts ? Online reputation management- news, participation in blogs and forums, personal web sites Benefits: - Inexpensive in distributing information - Media to a global audience in a low cost - Allows consumers to research and purchase products and services at their own convenience - It’s good demographics targeting - Measurability, online campaigns can be traced, measured and tested, where businesses can see whether the messages are appealing to the consumers - Online campaigns allows immediate results and response, where customers can get information immediately and personally Disadvantages/limitations: - Requires a lot of planning and careful execution (determining strategy and the effectiveness of marketing campaigns) - Not all people can get the message as it requires them to use new technologies - Some large complicated web sites causes low speed internet connections, which is hard for consumers to download information - Inability for customers to touch, smell, taste or try the product before they purchases it online (but they usually have return policies and in store pick up) - Security concerns, where many consumers have doubts about buying products over the internet as they done trust their personal information will remain private, and also doubt that it might be a fraud website Consumers also concerns about whether they will receive what they have purchased

What kind of marketing research can be conducted online by P&G? The internet online marketing research can be conducted by P&G. It was one of the huge successes by P&G...

Email marketing has been proven to be successful if the quality of leads are good but may end up costing quite a bit with a lot of time spent on email design...

The 4Ps are: • Product (or Service) • Place • Price • Promotion A good way to understand the 4 Ps is by the questions that you need to ask to define you marketing mix...