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Essay heading: Vision Of Ikea
Essay specific features
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Business |
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| Date added: |
October 27, 2008 |
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| No of pages / words: |
2 / 407 |
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0 times |
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Essay content:
It bases on the simple idea of keeping the cost between manufacturers and customers down. It can be divided into 3 ways: IKEA stores, distribution, and purchasing.
IKEA stores
To keep the cost low, IKEA set their stores near with the warehousing, also located their stores in less expensive area of their market area...
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It prefers its customers pick their furniture and transporting it home and assembling it themselves, it’s another method to keep the price low.
Distributions
IKEA has 28 distribution centers in 16 countries. These centers supply goods to IKEA stores, they ensure the route from supplier to customer is as direct, cost effective and environmentally friendly as possible...
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