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Vista

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Issue:

Technology

 

Written by:

Joann C

 

Date added:

July 2, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

155 / 43397

 

Was viewed:

7082 times

 

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However, in the simplest way international marketing can be defined as marketing across borders. But what is marketing? And we will go back to the definition of marketing. One of the most recognized definitions of marketing was given by the American Association of Marketing that defines marketing as “the process through which the company plans and executes the concept, the price, the distribution and the promotion of goods, ideas, services, in order to create exchanges that satisfy both individuals and organizations”...
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The marketing concepts, skills and techniques are universal, but their application to different markets varies, because of the environmental differences encountered. At international level the environment in which the companies function (the uncontrollable elements) can change dramatically from one country to another and this is the international marketer’s primary concern: the difficulties created by different environments and how to deal with them...
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