Shinu Abhi for her sincere help given to me during my internship. Finally, I would like to thank all those people who have directly or indirectly helped me in completing this research project successfully. EXECUTIVE SUMMARY Nuance is one the world’s leading airport retailer in the world. It has entered Indian market through a tie-up with Shopper’s stop...
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It has entered Indian market through a tie-up with Shopper’s stop. It has opened stores at Hyderabad and Bangalore international airports. The brief was to study the visual merchandising concepts and apply them to Nuance stores at the departure section of the airport. The stores that had to be analyzed for improvement areas are Crossword, Cocoon, LTC, Perfumes & Cosmetics under Duty-free category; Life’Spirits, Lamoda and Mithaas under Duty-paid category...
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