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Vivendi & Virgin Group

Essay specific features

 

Issue:

Business

 

Written by:

Yvette S

 

Date added:

April 23, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1119

 

Was viewed:

3896 times

 

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Essay content:

Brand equity may in fact be the most difficult element of business to establish and Branson, through his team of core strategists, has done this successfully. When compared to other global brands, few if any have experienced the success of Virgin Group with a single brand. (Think how well McFinance or Sony Water would be received)...
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Brand equity may in fact be the most difficult element of business to establish and Branson, through his team of core strategists, has done this successfully. When compared to other global brands, few if any have experienced the success of Virgin Group with a single brand. (Think how well McFinance or Sony Water would be received)...
displayed 300 characters

General issues of this essay:
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