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Essay

Vodka Industry

Essay specific features

 

Issue:

Business

 

Written by:

Janet C

 

Date added:

March 10, 2016

 

Level:

University

 

Grade:

B

 

No of pages / words:

9 / 2432

 

Was viewed:

8614 times

 

Rating of current essay:

 
Essay content:

We plan to reposition the brand as a “step up” from all other vodka. We aim to highlight the smooth, stylish, and sophisticated features of Skyy Vodka and make it the spirit-of-choice among young professionals. In its distinctive blue bottle, Skyy comes in six different vodka flavors, offering a taste to satisfy every vodka drinker...
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With this all-embracing product line, we will introduce Skyy as the vodka-of-choice for martini drinkers. Our goal is to change the consumer’s perception of the brand by repositioning it as a “step up” for the young professional. We aim to increase trial among this new target market, and increase purchase intent through product differentiation...
displayed 300 characters

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