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Essay heading: Volkswagen of America
 
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Issue: Business
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Date added: July 17, 2001
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No of pages / words: 6 / 1525
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It remains the best selling car of all time. After peeking in the late 1960s, the pattern of sales for the North American subsidiary of Volkswagen settled into a trying cycle ups and downs that became known, due to its jagged contours, as the “Himalayan Chart”. Sales fell precipitously until the introduction of the Rabbits in 1977, then recovered briefly before dropping sharply again...
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Sales fell precipitously until the introduction of the Rabbits in 1977, then recovered briefly before dropping sharply again. This time the introduction of the Jetta prompted another short lived recovery, followed by several year descents to a new low point in the early 1990s known informally within the company as the “Valley of Despair”...
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