Vonage's IPO was the worst trading day for any IPO in 2006 up to that point. Vonage proved skillful at selling consumers its money-losing stock. That created a problem for Vonage because it used its IPO to turn happy customers into disgruntled shareholders (Vonage, 2006). It is unusual and risky for a company to solicit customers to buy its IPO...
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It is unusual and risky for a company to solicit customers to buy its IPO. In doing so, Vonage damaged its image. Gene One's leadership must learn from Vonage's experience and carefully plan its IPO by considering all stakeholders and their reactions before signing its current employees and customers into stockholders or they could slowly go out of business...
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