The viability of Wafex entering China is negative, although Wafex may possess certain strengths however there are major threats, which may hinder the company’s feasibility of entering China. STRENGTHS AND OPPORTUNITIES The uniqueness of Wafex’s products ?Majority of exported products are all exclusively Australian grown, which gives the company a competitive edge against competitors when entering China market...
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The company could capitalise on the increase in their Asian market size: Japan, Taiwan, Singapore, Hong Kong, Korea, and potentially China. Under the Australian-China Agricultural Cooperation Agreement, Wafex has been given funding by the Federal Government to pioneer the trade delegation to China, giving them an artificial competitive advantage over competitors in other countries (Maarschalk, 2004) ...
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