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Essay heading: Wal-Mart: "Faca pilhas altas e venda barato" ao redor do globo!
 
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Issue: Business
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Date added: January 10, 2005
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No of pages / words: 8 / 2188
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Como, na verdade, o Ek Chor pertence a C.P.Pokphand de Bangcoc, a Wal-Mart tambem entrou na Tailandia e, em seguida, na Indonesia. Em 1995, a gigante do varejo mais uma vez dirigiu seu olhar para o Sul, e partiu para a America do Sul com lojas no Brasil, no Chile e na Argentina. A maioria desses paises parece ser bons mercados para a Wal-Mart ? cada um deles constitui um mercado emergente extremamente populoso...
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Embora a renda discricionaria desses mercados nao seja muito alta, cada em deles exibe uma tendencia de crescimento de renda, o que da a populacao mais dinheiro para comprar, mantemndo, ao mesmo tempo, sua sensibilidade quanto ao preco. O estoque de mercadorias da Wal-Mart, com nomes de marcas conhecidos e precos com grandes descontos, oferece aos consumidores desses mercados a qualidade que desejam a precos que podem pagar...
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