Wal-Mart in China

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Russell O

 

Date added:

August 27, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1122

 

Was viewed:

5398 times

 

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Essay content:

The objective of this strategy was to offer the same merchandise as other local stores, but at 20% less. Experts estimated that Wal-Mart saved shoppers at least 15% on a typical cart of groceries. ? Service (Customer is Number One) If EDLP was the crux of Wal-Mart's value offered to customers, then its hallmark was the services they received there...
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The three cardinal beliefs Wal-Mart's founder relied on for attracting and keeping customers were providing great customer service, showing respect for the individual and striving for excellence. Providing quality goods at a low price in a friendly environment seemed to be an open secret, or even common sense to anybody who contemplated on the success factors in running a retail establishment...
displayed 300 characters

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