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Essay heading: Wal-Mart's Organizational Culture
 
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Issue: History
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Date added: March 31, 2002
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No of pages / words: 10 / 2542
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These stores faced very stiff competition from regional discount stores. This competition led Mr. Walton to travel around the country studying everything he could about discount retailing. During his travels he became convinced that American consumers wanted a new type of store. He believed this new type of store was one that would provide a wide assortment of quality merchandise at the lowest possible prices; guaranteed satisfaction; friendly knowledgeable service; convenient hours; and a pleasant shopping experience...
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He believed this new type of store was one that would provide a wide assortment of quality merchandise at the lowest possible prices; guaranteed satisfaction; friendly knowledgeable service; convenient hours; and a pleasant shopping experience. Mr. Walton believed so strongly in this new type of store that he and his wife invested 95% of their own money to open the first Wal-Mart store...
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