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Essay

Walmart

Essay specific features

 

Issue:

Business

 

Written by:

Angelina B

 

Date added:

November 16, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

20 / 5513

 

Was viewed:

795 times

 

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Essay content:

The fat green pickles, floating in swampy juice, look reptilian, their shapes exaggerated by the glass. It weighs 12 pounds, too big to carry with one hand. The gallon jar of pickles is a display of abundance and excess; it is entrancing, and also vaguely unsettling. This is the product that Wal-Mart fell in love with: Vlasic's gallon jar of pickles...
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This is the product that Wal-Mart fell in love with: Vlasic's gallon jar of pickles. Wal-Mart priced it at $2.97--a year's supply of pickles for less than $3! "They were using it as a 'statement' item," says Pat Hunn, who calls himself the "mad scientist" of Vlasic's gallon jar. "Wal-Mart was putting it before consumers, saying, This represents what Wal-Mart's about...
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