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walmart

Essay specific features

 

Issue:

Business

 

Written by:

Peggy K

 

Date added:

June 8, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 721

 

Was viewed:

1407 times

 

Rating of current essay:

 
Essay content:

was just ranked number one?again?by Fortune magazine, leading the top 500 corporations for a second year in a row. How do they do it? Sam Walton's 1992 book Made In America has all the details, but let me sum up: Wal-Mart knows relationship marketing. Rule No. 8 of "Sam's Rules for Building A Business" holds the secret to this winning formula of success...
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He says, "Let them (your customer) know you appreciate them." So what has Wal-Mart done to show that they appreciate their customers? They use one-to-one relationship marketing tactics, executed by the famous Wal-Mart greeter. The Wal-Mart greeting was the original method used by the giant retailer to show customers that they are appreciated...
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General issues of this essay:
A critical review of the ways in which marketing thought is evolving in response to current trends in the services marketing environment. As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept. CASE STUDY: MARKETING THE ‘LOST’ TV DRAMA ABC’S Integrated Marketing Strategy History of relationship marketing Key Principles Of Relationship Marketing MARKETING AND CUSTOMER RELATIONSHIP CONCEPT WORKSHEET Marketing issues:Green Marketing and Market Entry non-traditional marketing Relationship Marketing Relationship Marketing Relationship marketing in consumer markets- an article review Relationship marketing Walmart Takes On The World Relationship Marketing Community Counseling in relationship to Hilary Rodham Clinton's, "It Takes a Village and Other Lessons Children Teach Us"
 

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