2 Higher fuel cost and projected increase in future cost is a constant threat to the company's operating expense
3 Company's wide variety of product line attracts cruisers of different segments by offering different types of packages 3 Significant number of employees come from unstable countries such as India 3 Technological advances such as internet and satellite communications are opening doors for safer and more fun cruises 3 Global security, terror and viral threats can affect the company instantly
4 Company has the financial power to expand its market worldwide 4 Company's image is tainted by public criticisms of its human resource and legal complaints 4 Since few competitors are able to enter the market the company is able to enter the global market easier 4 Substitute vacationing services are growing and appealing this market who might feel uneasy about worldwide security concerns
5 Company management has expertise in the industry and has kept the company profitable 5 Vessels are dependent on oil energy and the company does not have other sources of energy for transportation 5 Weaker dollar against the euro could increase the number of European travelers using Carnival as a vacation getaway to countries with a dollar currency 5 Uncontrolled global weather changes such as increase number of hurricanes can significantly affect the company's revenue
SO Cross referencing · Take advantage of the financial power to expand to the growing Asian market... displayed 300 characters
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S4, O1 · Use the successful marketing strategy of "fun ship" to attract the growing market with disposable income such as woofies S2, O2 · Carnival can take advantage of its ability to offer different packages for different segments of the population to try to reach the European market that has currently a stronger euro O3, S5 WO Cross referencing· New technologies such as satellite communications could help minimize its fragility against weather changes... displayed 300 characters
