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Essay heading: WalMarts winning marketing strategy for success
 
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Issue: History
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Date added: September 24, 1997
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No of pages / words: 3 / 750
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Further, Wal-Mart had persuaded its suppliers to have electronic "hook-ups" with its stores. About 85 percent of all the merchandise sold by Wal-Mart was shipped through its distribution system to its stores. Wal-Mart used a "saturation" strategy for store expansion. The standard was to be able to drive from a distribution center to a store within a day...
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About 85 percent of all the merchandise sold by Wal-Mart was shipped through its distribution system to its stores. Wal-Mart used a "saturation" strategy for store expansion. The standard was to be able to drive from a distribution center to a store within a day. A distribution center was strategically placed so that it could eventually serve 150 - 200 Wal-Mart stores within a day...
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