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Essay heading: wellingtons
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Business |
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| Date added: |
March 17, 1997 |
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| No of pages / words: |
4 / 1028 |
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0 times |
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Essay content:
Marketing research is insurance. As it would be more beneficial to spend a small amount on research than invest a large sum of money on the new product range, only to discover that you might have to pull out of the investment as it is not profitable. With a new product design, wellington may be on the right track, but it is still comforting to back this up with a little market research...
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With a new product design, wellington may be on the right track, but it is still comforting to back this up with a little market research. For many manufacturers, market research will also point to things that were not known. While conducting marketing research, you may discover new product ideas for customers who have needs which are not currently being met...
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