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Essay

Wendy's Chili Finger Case Study

Essay specific features

 

Issue:

Biographies

 

Written by:

Kevin B

 

Date added:

January 5, 2016

 

Level:

University

 

Grade:

B

 

No of pages / words:

8 / 2152

 

Was viewed:

8828 times

 

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Essay content:

Lucia S. Sigmar on April 9, 2008. As authorized on January 15, 2008, the in-depth investigation was conducted under the direction of Steven Young. Recommendations for Improvement of Crisis Communication for Wendy’s Franchises The objective of this study was to examine the actions of Wendy’s crisis communications team in a time of crisis...
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I used the databases IBIS World, Business Complete Advantage and various websites found using Google, the Wendy’s business website was also used. A Preview of the Research Analysis The following section is an overview of the Wendy’s Chili Finger Crisis, and the crisis communications that they utilized to clear their name of any wrongdoing...
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General issues of this essay:
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