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Essay heading: Wendy's Mistake in Baja Fresh
Essay specific features
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Business |
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| Date added: |
January 30, 2001 |
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| No of pages / words: |
2 / 301 |
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0 times |
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Essay content:
The loss on sale of $2.1 million is classified Baja Fresh as discontinued operations net of tax on the Consolidated Statements of Income. Due to continuing poor sales of Baja Fresh, Wendy’s tested for impairment based on SFAS 142 and found Baja Fresh incurred $46.9 million in goodwill impairment loss & $75...
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According to Wendy’s annual meeting notes, Wendy’s Inc. tests its acquisitions for impairment on an annual basis in the 4th quarter. In 2004, Wendy’s Inc. recognized a goodwill impairment loss for the Baja Fresh brand for $190 million. This goodwill amount was based on estimate of fair value compared with historical performance & market data that was determined by an outside third party...
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