What'S Stifling Creativity At Coolburst

Essay specific features

 

Issue:

Business

 

Written by:

Cecil C

 

Date added:

November 7, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

19 / 5237

 

Was viewed:

6616 times

 

Rating of current essay:

 
Essay content:

By not capitalizing on the ingenious creations by Sam Jenkins and Carol Velez, CoolBurst missed the mark of the changing needs of its current and potential customers, and lost some of its market share to competitors. Its’ structure, culture, policies and practices, reward system and management style paralyze creative innovation and motivation...
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Its’ structure, culture, policies and practices, reward system and management style paralyze creative innovation and motivation. In order to lead change in an organization, managers need a clear vision and methodology that includes understanding his/her company, market, customers, and employees (Kelley, 2001)...
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