Whirlpool Case Study

Essay specific features

 

Issue:

Business

 

Written by:

Florence J

 

Date added:

April 9, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

23 / 6404

 

Was viewed:

7209 times

 

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Essay content:

It eliminates conflicting national regulations and trade barriers, as well as offering firms opportunity to sell their goods to all other EU members (Griffin & Pustay 2005). In light of conflicting national regulations and trade barriers to pan-European business disappearing, Whirlpool, the world?¦s largest white goods manufacturer, adopted the ??acquisition strategy?¦ (Griffin & Pustay 2005) as an entry mode to participate in international business...
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Furthermore, Whirlpool also adopted the ??global strategic rivalry theory?¦ (Krugman 1981 & Lancaster 1980) as its corporate strategy in order to build a ??sustainable competitive advantage?¦ (Porter 1980) for itself in achieving the fundamental goals of expanding market share, revenues and profits...
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