Williams Sonoma/ HBR

Essay specific features

 

Issue:

Business

 

Written by:

Steve B

 

Date added:

April 10, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1627

 

Was viewed:

4833 times

 

Rating of current essay:

 
Essay content:

Sine their whole approach revolves around offering low prices, this goes hand in hand with low margins. Customer Service: Specialty stores focus on offering customer service. Selling their high prices and high margin offerings requires a high level of customer assistance and service from its sales force...
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Customers feel like they deserve and are paying for knowledge and service when they shop at stores such as Williams-Sonoma. Atmosphere/Experience: When someone walks into a specialty store they are being sold on a concept. A specialty retailer selling higher end goods would not prevail if their physical stores had the atmosphere of a Wal-Mart for example...
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