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winkler

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Issue:

Business

 

Written by:

Kandice R

 

Date added:

March 14, 2014

 

Level:

University

 

Grade:

 

No of pages / words:

7 / 1867

 

Was viewed:

5751 times

 

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Essay content:

Grocery chain accounts list like Kaufhof and Helco, and processors who sell to the grocery chains such as Hess account for the remaining sales. Winkler's Hamburg plant has four major customers, who place differing requirements on manufacturing. As shown in Exhibit 3 in the case, each of these customers have different order winners and order qualifiers...
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As shown in Exhibit 3 in the case, each of these customers have different order winners and order qualifiers. The Stuttgart plant, on the other hand, serves a more varied market and as seen from Exhibit 2 is a higher volume sales producer. Many of Stuttgart's customers are high volume customers who have price as their strongest OW...
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