Dow Corning would provide customers with innovative products and technical assistance and a new discount channel under the Xiameter Brand name would serve customers seeking for low prices and no added service. Xiamater was designed as low cost structure allowing it to profit solely from selling products...
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Xiameter could take advantage of Dow Corning products and infrastructures but remained an autonomous business unit. To decrease costs and offer competitive prices, flexibility and choice around such issues as ordering method, quantity, shipping and payment terms were reduced. Its value proposition was directed toward bulk orders of good quality commonly used silicone products for which no technical support was needed...
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