XM Radio

Essay specific features

 

Issue:

Business

 

Written by:

Tracy H

 

Date added:

December 17, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1392

 

Was viewed:

6867 times

 

Rating of current essay:

 
Essay content:

XM is a very early-stage company. Primary Issues · XM must define a business model, manufacturing process, and marketing strategy. · XM has not yet launched a product, though its product is technologically feasible. · No company has been able to provide nationwide radio coverage in this manner...
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Customers Radio listeners are diverse and can be classified into a range of market segments. Listener characteristics include gender, age, ethnicity, location, and tech-friendliness. Also, listeners have shifted from home listening and to in-car listening. Primary Issues · Listeners vary in terms of their price sensitivity...
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