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Essay

Xm Radio

Essay specific features

 

Issue:

Business

 

Written by:

Olga G

 

Date added:

November 4, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

7 / 1944

 

Was viewed:

9229 times

 

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Essay content:

Their purchase intentions increase steadily when the price of the radio declines. Tech-Seekers and Tech-Friendly both seek high-tech products. XM should offer different packages to these segments. An example would be to offer a lifetime subscription for the price of 5 years, assuming the monthly subscription fee of $12...
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XM should offer different packages to these segments. An example would be to offer a lifetime subscription for the price of 5 years, assuming the monthly subscription fee of $12. The radio transmitting device will be included in this price. The average customer lifetime value is 5 years, so an offer like this one will guarantee the revenue for a five year customer regardless of whether or not they continue to use the service...
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